The Standard

Andre Balazs Properties recently partnered with Point One Percent on a branding project for its Standard Hotel offering. The brand recently expanded here in New York, with the opening of The Standard East Village, located near Astor Place. This new hotel will surely be an exciting addition to the neighborhood!

Regent Street Capital Debuts a New Look

Point One Percent had the pleasure of rebranding Connecticut-based investment firm, Regent Street Capital. In addition to redesigning the logo, Point One Percent extended a new look and feel to an array of marketing materials as well as their corporate site.

One MiMA Tower video campaign release

Point One Percent is proud to unveil the new One Mima Tower TV spots that we recently shot with young Belgian director Maxime Q, music by Arlen Ginsburg. One Mima Tower is a truly breathtaking residential tower on 42nd street in Manhattan, with a staggering 44,000 square feet of amenities. Check out the long version of the spot and explore the residence at: www.1mimatower.com

Book Benefits Busoona

Point One Percent announces the release of Her Majesty’s Secret, a novel by Michael Duckworth, Chairman, Busoona Institute For Learning. Her Majesty’s Secret is a clever tale of a young girl’s global journey to understand her family’s past – an African adventure focused on a spirited girl and her curious connection to The Queen’s handbag. Donate now/buy the book: busoonainstitute.org

A Yummie Housewife

Tune into Bravo’s The Real Housewives of New York airing in June 2012! Point One Percent client, Heather Thomson, the creator and founder of Yummie by Heather Thomson, has just been named to the housewives cast for the upcoming season. Congratulations, Heather!