Challenge
Related, the largest privately held real estate development company, engaged Point One Percent to activate multiple targeted audiences, including B2B, brokerage, consumer residential, retail, tradeshow, hotel, resort and international communities.
Solution
Point One Percent created an extensive range of corporate and luxury residential brand
communications, portraying the sophistication, inspiration, innovation and modernity at the Related’s core. Key accomplishments include a refreshed corporate positioning and brand capabilities expression; comprehensive and approachable residential campaign; and custom high-end identities and collateral suites for lifestyle residential properties.
Results
More than ever, the award-winning corporate redesign represented confidence and quality, and today more than ever Related is touted as a marquee development and lifestyle brand. Following our efforts, their Brompton property sold 80% of its residences pre-construction.
