Cos Bar

Cos Bar

From their loyal core customer base, within the beauty market, came exceptional organic growth, leading to the need for a scalable brand.

Overview & Results

Starting with qualitative research, Point One Percent assessed Cos Bar’s heritage and crafted a cohesive, meaningful, modern expression for use both online and off. The result was an elevated and consistent brand identity, brought to life through environmental design, which maintains the unique sense of community that Cos Bar embraces across multiple markets. This enabled the brand’s aggressive growth strategy.

before and after logo – Cos Bar – Point One Percent
logo evolution gif – Cos Bar – Point One Percent
brand board with color, mark and pattern – Cos Bar – Point One Percent
Store Interior Design with product shelves – Cos Bar – Point One Percent
store material shots Pink Bronze Wavy Metal and lights – Cos Bar – Point One Percent

Point One Percent provided actionable,
revenue driving insights.

—CEO, Cos Bar
White Shopping Bag with black ribbon handles – Cos Bar – Point One Percent
stationery suite business card – Cos Bar – Point One Percent
pink tissue paper – Cos Bar – Point One Percent
pink tissue paper with pattern – Cos Bar – Point One Percent
bronze foiled gift card – Cos Bar – Point One Percent
branded makeup brush – Cos Bar – Point One Percent
black and white liquid makeup – Cos Bar – Point One Percent
Credits

Environmental Execution: Stantec

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