Bonhams Knightsbridge

Bonhams Knightsbridge

In reaction to a competitive opportunity, international auction house, Bonhams wanted a swift marketing response to ensure their brand offering was clearly understood through a direct and visible campaign.

Overview & Results

In order to bring Bonhams to the forefront of their industry, Point One Percent worked closely with their team to collect meaningful insightsidentifying industry experts and a tailored group of HNWIs. As a result, the advertising campaign exceeded expectations, and the Knightsbridge sales office saw a marked increase in business.

magazine ad spread old and new watches –Bonhams – Point One Percent
out of home advertising campaign jewelry modern and antique  – Bonhams – Point One Percent
out of home advertising campaign vases modern and antique  – Bonhams – Point One Percent
out of home london taxi ad sculptures  – Bonhams – Point One Percent
magazine wrap on antiques gazette advertisement sculptures  – Bonhams – Point One Percent
magazine wrap on antiques gazette advertisement sculptures  – Bonhams – Point One Percent

From the kernels of opportunity Point One Percent delivered refreshingly measurable results.

Bonhams Knightsbridge
direct mailer tri fold with watches – Bonhams – Point One Percent
direct mailer tri fold with watches interior – Bonhams – Point One Percent
artwork – Bonhams – Point One Percent