IMAX Private Theatre
When IMAX decided to launch a ultra-high-end offering, they turned to us to best understand the audience and establish a voice.
From researching to positioning and naming to generating the full creative suite, Point One Percent brought to market a new, highly targeted offering: IMAX Private Theatre. Launched at a star-studded gala in London and through various brand partnerships and interactive marketing collateral, the offering immediately caught the attention of the intended target audience.
Their solution was as unique as our offering.