IMAX Private Theatre

IMAX Private Theatre

When IMAX decided to launch a ultra-high-end offering, they turned to us to best understand the audience and establish a voice.

Overview & Results

From researching to positioning and naming to generating the full creative suite, Point One Percent brought to market a new, highly targeted offering: IMAX Private Theatre. Launched at a star-studded gala in London and through various brand partnerships and interactive marketing collateral, the offering immediately caught the attention of the intended target audience.

logo inspiration – IMAX Private Theatre – point one percent
high end private movie theater with blue screen – IMAX Private Theatre – point one percent
high end private movie theater website – IMAX Private Theatre – point one percent

Their solution was as unique as our offering. 

Marketing Executive, IMAX
logo on frosted glass – IMAX Private Theatre – point one percent
event design – IMAX Private Theatre – point one percent
pop up environmental design – IMAX Private Theatre – point one percent
private theater blueprints  – IMAX Private Theatre – point one percent
private theater blueprints case – IMAX Private Theatre – point one percent
black and white bokeh – IMAX Private Theatre – point one percent