Who We Are

.1% may not seem like much, but to us, it's everything.
We're a branding, marketing and strategy consulting agency dedicated
to understanding and reaching the wealthiest .1% of the population.

The-Point-One-Percenter

Extremely affluent with high net worth
and large disposable income.
Very well traveled. Comfortable and confident across multiple regions with residences around the world.
A-type personality and work ethic. Rarely vacations without being tethered to their job.
Has more in common with business school friends
than with home town friends.
Responds to brands that offer exclusive, special bespoke products and services that ‘go the extra mile.’
Time strapped, Will impulse buy.
Leads trends and tastes for the wider audience of
aspirational luxury consumers.
May have a series of ‘gate keepers’ who help manage their lives and finances.

What We Do

Research

Our ‘List of 500’ is a panel of highly affluent individuals from around the world who are willing to speak with us. This allows unparalleled access and resulting insight into this notoriously illusive target.

We perform one-to-one interviews with our members on anything from high-level category trends to brand and product development initiatives.

Qualitative Research
Trend Analysis
Quantitative Research
Competitive Analysis

Strategy

Using a combination of insights from the List of 500 and our in-depth understanding of the luxury market we deliver grounded strategic recommendations across every channel.

Brand Strategy
Channel Strategy
New Market Entry Strategy
Growth Strategy
E-commerce Strategy

Creative

We approach every project with a philosophy to engage our target in the most resonant and breakthrough way possible. There is not a ‘one size fits all’ and every creative expression is developed thoughtfully with the target in mind.

Brand Identity
Corporate Collateral
Experiential & Events
Web Design
Video
Advertising
Direct Marketing & CRM
Packaging
Social Media

Financial Advisory

We work with leading banks, trust companies, private equity and hedge fund, and multi family offices on a variety of projects designed to increase share in the ultra high net worth and family office markets.

Business Planning & Strategy
Capital Raising
New Market Entry & Growth Initiatives
Turnaround Strategy

Our Team

Alexander Duckworth President & CCO

Prior to starting POP, Alexander worked at Shepardson Stern & Kaminsky, Merkley Newman Harty, McCann Erickson and Hakuhodo.

Karl Hermanns Managing director, POP London

Prior to launching POP’s London office, Karl worked at Barneys New York and Sotheby’s London.

Carol Schuster Pop Ambassador, Shanghai

Prior to launching POP's Shanghai office, Carol worked at Ogilvy & Mather and DMB&B.

Elijah Duckworth-Schachter Financial Advisory

Prior to joining POP, Elijah wor ked for a mezzanine debt and middle market buyout fund, the Private Equity Group of Mercer Management Consulting and Lehman Brothers.

Say Hello!