Leading with our customized research and analysis, through to the crafting of insightful, strategic positionings, to ultimately executing a full suite of creative initiatives, we approach each project with a results-focused purpose.

  • Research
  • Insights
  • Strategy
  • Creative


Using our proprietary list of 2,500 high-net-worth individuals to mine for meaningful qualitative insights, we create a 2 KPI bench-marking system to quantifiably track a brand’s marketing strategy.

The first KPI is based on the brand’s performance data (sales, leads, clicks), and the second KPI is based on it’s brand equity score (familiarity, regard, meaning, uniqueness). Together they create what we call the Brand Health Score (BHS) which we use to determine results. 

  • Qualitative Research
  • Quantitative Research
  • Market Diligence
  • Trend Analysis
  • Target Analysis
  • Competitive Landscape
  • Business / Growth Planning
  • Performance data analysis
  • Brand Equity evaluation

Our List of 2,500

We have assembled over 2,500 participant HNWIs from key affluent hubs around the world, enabling in-depth, qualitative conversations. The insights gathered from these conversations are at the core of our subsequent marketing recommendations and tactics. These insights also tend to influence fundamental operational tactics as well.

This is what makes our agency truly unique and allows us to honestly say we are experts in the field.


The potent combination of our propriety List of 2,500 and our continual analysis of the luxury market together form the foundation of our strategy focus. From inception to completion, all Point One Percent team members draw on these resources for each and every project.

  • Brand Positioning
  • Product Launch
  • Target Definition
  • Growth and Expansion Plan
  • Market Entry
  • Brand Activation
  • Brand Partnership
  • Tactical Ideation
  • Social Strategy
  • Business Advisory


In many respects our creative is the icing on the cake. It is where our insights and strategies manifest and become consumer-facing. Our award-winning work speaks for itself. Our ability to propel a business forward is our ultimate goal. It is what impresses CEOs the most.

  • Brand Identity
  • Creative Direction
  • Naming
  • Advertising Campaigns
  • Website Design
  • Printed Materials
  • Marketing Collateral
  • Brand Guidelines
  • Photography
  • Moving Image
  • Illustration
  • Typography
  • Color Theory
  • Packaging
  • Experiential Design
  • Out Of Home
  • Copywriting
  • Presentation Design
New Business & Press

Whether you are at the helm of an established brand or in the midst of developing a new venture, we would love to discuss your goals and aspirations. Our portfolio of clients is as diverse as the targets we focus on.

We look forward to hearing from you.