Christie’s

Christie’s

Christie’s was in need of cohesive articulations for new lines of business and the creative expressions of iconic celebrity sales.

Overview & Results

Point One Percent identified a creative communications platform to reinforce Christie’s global experience as one of the world’s leading auction houses, keeping in mind the need to accommodate and demonstrate a thorough understanding of geographic nuances. From the creation of a Parisian advertising campaign to the Great Estates re-branding, from event concepts to exhibition materials, we brought many facets of the Christie’s brand to life.

Ad Campaign Thinking in gallery looking at art – Christie’s – Point One Percent
Ad Campaign Thinking in gallery looking at art – Christie’s – Point One Percent

They continually come up with dynamic and creative ways to reframe our brand, embracing everything they do with a sense of passion and sophistication.

—SVP International Creative Director, Christie’s
Elizabeth Taylor auction printed collateral – Christie’s – Point One Percent
Elizabeth Taylor auction printed invite with silver foil – Christie’s – Point One Percent
Elizabeth Taylor auction printed invite with paper doll jewelry – Christie’s – Point One Percent
hot pink plexiglass invite – Christie’s – Point One Percent
hot pink plexiglass auction invite – Christie’s – Point One Percent
hot pink plexiglass invite – Christie’s – Point One Percent
man in suit with auction paddle – Christie’s – Point One Percent
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