Cos Bar
![black and white liquid makeup – Cos Bar – Point One Percent](/sites/default/files/styles/case_study_hero_large/public/media-images/2018-01/cosbarheaderbackground.jpg?h=e408cbfd&itok=6PIwAgA3)
![logo – Cos Bar – Point One Percent](/sites/default/files/media-images/2018-04/cos-logo-est-black-2.png)
Cos Bar
From their loyal core customer base, within the beauty market, came exceptional organic growth, leading to the need for a scalable brand.
Overview & Results
Starting with qualitative research, Point One Percent assessed Cos Bar’s heritage and crafted a cohesive, meaningful, modern expression for use both online and off. The result was an elevated and consistent brand identity, brought to life through environmental design, which maintains the unique sense of community that Cos Bar embraces across multiple markets. This enabled the brand’s aggressive growth strategy.
![before and after logo – Cos Bar – Point One Percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-04/cosbar-logos-1.jpg?itok=0wDPBwFX)
![logo evolution gif – Cos Bar – Point One Percent](/sites/default/files/styles/no_process/public/media-images/2018-04/cosbar-lgog-process-4.gif?itok=bROtoUDT)
![brand board with color, mark and pattern – Cos Bar – Point One Percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-04/cosbar-brand.jpg?itok=gkRbemn1)
![Store Interior Design with product shelves – Cos Bar – Point One Percent](/sites/default/files/styles/case_study_full_xlarge/public/media-images/2018-03/cos-bar.jpg?itok=S9HjooQv)
![store material shots Pink Bronze Wavy Metal and lights – Cos Bar – Point One Percent](/sites/default/files/styles/case_study_full_xlarge/public/media-images/2018-01/cosbarstoredetails.jpg?itok=EZzrwlHM)
![](/sites/default/files/styles/case_study_full_xlarge/public/media-images/2018-01/cosbarokcint-161.jpg?itok=NZxfDjfz)
Point One Percent provided actionable,
revenue driving insights.
—CEO, Cos Bar
![White Shopping Bag with black ribbon handles – Cos Bar – Point One Percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-03/cosbar-bag.jpg?h=71c6bed4&itok=qXkwEX_v)
![stationery suite business card – Cos Bar – Point One Percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-03/cosbar-cards.jpg?h=42932ac5&itok=NuCNHzVf)
![pink tissue paper – Cos Bar – Point One Percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-03/cosbar-tissue-2.jpg?h=42932ac5&itok=D6Ajv1QB)
![pink tissue paper with pattern – Cos Bar – Point One Percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-03/cosbar-tissue-1.jpg?h=71c6bed4&itok=YACVbaPY)
![bronze foiled gift card – Cos Bar – Point One Percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/cosbar-collateral-2.jpg?h=bb8c9f74&itok=x2jRYIn4)
![branded makeup brush – Cos Bar – Point One Percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/cosbar-brush-1.jpg?h=46b43f72&itok=qcsGX-F0)
![black and white liquid makeup – Cos Bar – Point One Percent](/sites/default/files/styles/case_study_hero_bottom_large/public/media-images/2018-01/cosbarheaderbackground.jpg.jpeg?itok=akBYjudU)