The Standard

The Standard

Always creative and never dull, The Standard brand is recognized for its aura of cool energy. Point One Percent’s job was articulating the core of that positioning.

Overview & Results

Point One Percent created a brand positioning piece highlighting The Standard’s unique grasp on the pulse of culture in each major city of which it is a part. Said positioning still serves as a guideline for their marketing team to effectively evaluate new opportunities. Hotels AB and The Standard continues to grow in a thoughtful and meaningful fashion while remaining true to the brand’s core.

striking imagery for campaign – The Standard – point one percent

Nailed it

—Marketing Executive, The Standard
blurred woman walking in lobby with cacti – The Standard – point one percent
woman on rooftop in red chair by pool – The Standard – point one percent
brand messaging– The Standard – point one percent
tropical hotel destination – The Standard – point one percent
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