Always creative and never dull, The Standard brand is recognized for its aura of cool energy. Point One Percent’s job was articulating the core of that positioning.
Point One Percent created a brand positioning piece highlighting The Standard’s unique grasp on the pulse of culture in each major city of which it is a part. Said positioning still serves as a guideline for their marketing team to effectively evaluate new opportunities. Hotels AB and The Standard continues to grow in a thoughtful and meaningful fashion while remaining true to the brand’s core.