Always creative and never dull, The Standard brand is recognized for its aura of cool energy. Point One Percent’s job was articulating the core of that positioning.
Overview & Results
Point One Percent created a brand positioning piece highlighting The Standard’s unique grasp on the pulse of culture in each major city of which it is a part. Said positioning still serves as a guideline for their marketing team to effectively evaluate new opportunities. Hotels AB and The Standard continues to grow in a thoughtful and meaningful fashion while remaining true to the brand’s core.
—Marketing Executive, The Standard