Lovejoy Wharf
![man and woman walking near Zakim Bridge – Lovejoy Wharf – point one percent](/sites/default/files/styles/case_study_hero_large/public/media-images/2018-04/header-lovejoywharf.jpg?h=350c88db&itok=liO-yTsb)
![Lovejoy Wharf logo – Lovejoy Wharf – point one percent](/sites/default/files/media-images/2018-04/lovejoy-logo.png)
Lovejoy Wharf
In need of a rapid rebrand, Lovejoy Wharf enlisted Point One Percent to elevate their offering.
Overview & Results
Located in a swiftly transforming neighborhood, the Lovejoy Wharf offering and the area’s benefits needed to be articulated in the correct tone to resonate with the identified target. Point One Percent tapped the perfect tone, which was then applied to all consumer and internal touchpoints, including the website, a traditional and digital ad campaign, OOH signage and all printed pieces.
![Lovejoy Wharf branding before and after – Lovejoy Wharf – point one percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-04/lovejoy-wharf-branding.jpg?itok=umE3_xVx)
![](/sites/default/files/styles/home_video_poster_large/public/media-video/lovejoy-website/lovejoy-wharf-website-2018-05-14.png.jpeg?itok=0_lVVyUB)
![man and woman in living room print advertising spread – Lovejoy Wharf – point one percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-04/lovejoy-wharf-ad-a4.jpg?itok=fRlmhY7t)
![Lovejoy Wharf mobile website design – Lovejoy Wharf – point one percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-04/lovejoy-website-mobile_0.jpg?itok=6LtsD90G)
The work is always clever, always special, and it is always fun to work with the team at Point One Percent.
—Executive, Related Companies
![purple brochure cover with gold foil – Lovejoy Wharf – point one percent](/sites/default/files/styles/case_study_full_xlarge/public/media-images/2018-04/lovejoy-brochure-1.jpg?itok=PbbtGsil)
![white brochure with gold foil logo – Lovejoy Wharf – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/lovejoy-brochure-4.jpg?h=51763b9f&itok=Osmfu76l)
![brochure binding with gold foil – Lovejoy Wharf – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/lovejoy-brochure-3.jpg?h=46b43f72&itok=54SQz9Uy)
![living room and staircase brochure spread – Lovejoy Wharf – point one percent](/sites/default/files/styles/case_study_full_xlarge/public/media-images/2018-04/lovejoy-brochure-6.jpg?itok=Rb8XQjvZ)
![neighborhood guide book design with UV gloss and gold foil – Lovejoy Wharf – point one percent](/sites/default/files/styles/case_study_full_xlarge/public/media-images/2018-04/lovejoy-guide-1.jpg?itok=_q6s47YK)
![neighborhood guide book shopping – Lovejoy Wharf – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/lovejoy-guide-3.jpg?h=51763b9f&itok=ytNxm1L9)
![neighborhood guide book – Lovejoy Wharf – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/lovejoy-guide-4.jpg?h=2cd148f3&itok=SWupI1rs)
![man and woman walking near Zakim Bridge – Lovejoy Wharf – point one percent](/sites/default/files/styles/case_study_hero_bottom_large/public/media-images/2018-04/header-lovejoywharf.jpg.jpeg?itok=xMY9WXb9)