Lovejoy Wharf | Point One Percent

man and woman walking near Zakim Bridge – Lovejoy Wharf – point one percent

Lovejoy Wharf

In need of a rapid rebrand, Lovejoy Wharf enlisted Point One Percent to elevate their offering.

Overview & Results

Located in a swiftly transforming neighborhood, the Lovejoy Wharf offering and the area’s benefits needed to be articulated in the correct tone to resonate with the identified target. Point One Percent tapped the perfect tone, which was then applied to all consumer and internal touchpoints, including the website, a traditional and digital ad campaign, OOH signage and all printed pieces.

Lovejoy Wharf branding before and after – Lovejoy Wharf – point one percent

man and woman in living room print advertising spread – Lovejoy Wharf – point one percent

Lovejoy Wharf mobile website design – Lovejoy Wharf – point one percent

The work is always clever, always special, and it is always fun to work with the team at Point One Percent.

—Executive, Related Companies

purple brochure cover with gold foil – Lovejoy Wharf – point one percent

brochure binding with gold foil – Lovejoy Wharf – point one percent

living room and staircase brochure spread – Lovejoy Wharf – point one percent

neighborhood guide book design with UV gloss and gold foil – Lovejoy Wharf – point one percent

neighborhood guide book shopping – Lovejoy Wharf – point one percent

neighborhood guide book – Lovejoy Wharf – point one percent

man and woman walking near Zakim Bridge – Lovejoy Wharf – point one percent

Credits

Photographer: Bonnie Tsang
Web Development Partner: Nolte

π