Willspace
![man smiling in black and white – Willspace – point one percent](/sites/default/files/styles/case_study_hero_large/public/media-images/2018-04/willspace-gym-header.jpg?h=8ee7a440&itok=A5vzOiD-)
![logo – Willspace – point one percent](/sites/default/files/media-images/2018-04/willspace-gym-logo.png)
Willspace
The most bespoke, thoughtful and ultimately meaningful fitness offering needed our help in articulating what they do and their passion for results.
Overview & Results
Through research, analysis and immersion, Point One Percent was able to pinpoint an ownable positioning from which Willspace now pivots, as well as a multi-channel media strategy targeting their core and aspirational demographics. Willspace launched its revitalized brand and website to great acclaim and interest.
![logo – Willspace – point one percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-06/willspace-logo-2.jpg?itok=HYP1waGp)
![muscular man with chalk smoke – Willspace – point one percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-04/willspace-will.jpg?itok=cnEyLHnW)
![man doing lunge in studio – Willspace – point one percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-04/willspace-magazine-ad.jpg?itok=NjajBAgb)
![](/sites/default/files/styles/no_process/public/media-images/2018-04/willspace-handstand-1.gif?itok=BYgfElcL)
![woman weightlifting with call outs advertisement campaign – Willspace – point one percent](/sites/default/files/styles/case_study_full_xlarge/public/media-images/2018-04/willspace-infographics-2-2.jpg?itok=lJhXJBEg)
![workout and personal training out of home ad on New York City subway – Willspace – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/willspace-underground-ad.jpg?h=51763b9f&itok=_7wzgUAr)
![workout and personal training out of home ad campaign – Willspace – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/willspace-billboards.jpg?h=46b43f72&itok=t32I1KdU)
![instagram feed gif– Willspace – point one percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-04/willspace-social-insta.jpg?itok=B3SZrPto)
![man smiling in black and white – Willspace – point one percent](/sites/default/files/styles/case_study_hero_bottom_large/public/media-images/2018-04/willspace-gym-header.jpg.jpeg?itok=tEEE-ayW)