Asprey needed a holiday push that informed, educated and entertained. Increasing the brand’s relevance and building sales.
From a foundation of insights gathered through one on one qualitative research, Point One Percent worked to affect every single consumer touch point. The windows and the store interior mirrored a campaign that introduced the tag “I Want Asprey, Please.” This all tied together through print ads, tip-ins, social media and e-blasts.
Our products have been brought to life.