The Bonhams brand needed tight unification, Point One Percent crafted a unique voice for Bonhams and then expressed it across all customer touch points.

Overview & Results

After an extensive internal and external research initiative, Point One Percent crisply articulated the brand's unique global positioning. From there, all visual brand elements were updated and new content was created. This culminated in a global campaign launch, featuring the tagline, "Find What Defines You". This campaign won a Silver award in the 2019 Graphis Photography Annual.

I don't think you realise what a huge change for the good Point One Percent has made at Bonhams.

CEO, Bonhams