Ayia Napa Marina | Point One Percent

Ayia Napa Marina

The most luxurious multipurpose marina in Cyprus, Ayia Napa Marina, was in need of a rebrand prior to international market introduction.

Overview & Results

As the brand grew from its original local expression, Ayia Napa Marina required relevant international branding. Point One Percent was brought aboard to steer that narrative with the appropriate tone of voice across all media and consumer touchpoints, including collateral creation, animation, interactive apps, and brochure and web design. After much stagnation, the brand finally achieved a renewed energy and momentum, which soon exceeded the sales expectations.

white uv gloss pattern – Ayia Napa Marina – Point One Percent

Magazine ad campaign for luxury Marina in cyprus – Ayia Napa Marina – Point One Percent

out of home ad campaign for luxury Marina in cyprus – Ayia Napa Marina – Point One Percent

Their refresh of our brand took us from being local to being international.

—Lead Developer, Ayia Napa Marina

high end folder with interior image – Ayia Napa Marina – Point One Percent

high end folder with interior image and foil stamp – Ayia Napa Marina – Point One Percent

interior brochure spread of map – Ayia Napa Marina – Point One Percent

interior brochure spread marina in cyrpus – Ayia Napa Marina – Point One Percent

interior brochure spread with floor plan – Ayia Napa Marina – Point One Percent

full suite of Stationery – Ayia Napa Marina – Point One Percent

wayfinding branded flag – Ayia Napa Marina – Point One Percent

Cityscape Booth design rendering – Ayia Napa Marina – Point One Percent

Cityscape Booth booth curtain detail – Ayia Napa Marina – Point One Percent

Credits

Environmental Partner: Amy Gavin