Ayia Napa Marina
The most luxurious multipurpose marina in Cyprus, Ayia Napa Marina, was in need of a rebrand prior to international market introduction.
As the brand grew from its original local expression, Ayia Napa Marina required relevant international branding. Point One Percent was brought aboard to steer that narrative with the appropriate tone of voice across all media and consumer touchpoints, including collateral creation, animation, interactive apps, and brochure and web design. After much stagnation, the brand finally achieved a renewed energy and momentum, which soon exceeded the sales expectations.
Their refresh of our brand took us from being local to being international.