From pre-acquisition diligence to full brand re-articulation, our Harry Winston case study is truly soup to nuts.
Through research and analysis, we strategically gelled the brand into a single meaningful and consistent expression. From refining all brand elements to executing a re-launch campaign, every consumer touchpoint was considered. At re-launch, the following quarter’s sales were the highest on record. This ultimately led to global expansion and sale of the brand for a considerable multiple.
From insight that guided us to new articulation, through iconic execution, they were beyond a partner.