With an offering uniquely conceived for UHNWIs, Sirin Labs required all of our services.
Initially we named the parent company, Sirin Labs. We then shifted focus to their first offering, Solarin, a secure mobile phone catering to the needs of UHNWIs. Through in-depth qualitative research, we strategically identified the positioning to serve as the brand’s foundation. This led to creating the full brand identity — product shots, printed collateral pieces, packaging design, and flagship store and launch campaign environmental design.
What they brought to the table was far greater than just branding.