Executive | Related Companies | Point One Percent

Abington House

As the first residential expression of Hudson Yards, Abington House called for a brand identity that would act as a beacon, a testament to the quality and opportunity of what’s to come.

Overview & Results

Recognizing that discerning New Yorkers continually look for the next emerging neighborhood to claim as their own, we developed a strategic positioning, brand identity and advertising campaign for Abington House. This was supplemented with a strong social media and events strategy, which led to ensuring the property’s successful launch. As a result, it is the best performing rental development in Related’s portfolio.

man and two women barbecuing on a rooftop – Abington House – point one percent

out of home ad campaign subway – Abington House – point one percent

Summer Art Park Series – Abington House – Point One Percent

They have been a great partner for us.

—Executive, Related Companies

illustrated neighborhood map – Abington House – Point One Percent

illustrated neighborhood map and floor plan – Abington House – Point One Percent

illustrated neighborhood map collateral and campaign – Abington House – Point One Percent

Credits

Photographer: Stephan Wuerth
Videographer: Bell Soto
Set Design: Kevin Hertzog