Abington House
![black pattern – Abington House – Point One Percent](/sites/default/files/styles/case_study_hero_large/public/media-images/2018-04/abington-house-loby-4.jpg?h=1f3247f7&itok=2doQFRrW)
![logo – Abington House – Point One Percent](/sites/default/files/media-images/2018-04/abington-house-logo.png)
Abington House
As the first residential expression of Hudson Yards, Abington House called for a brand identity that would act as a beacon, a testament to the quality and opportunity of what’s to come.
Overview & Results
Recognizing that discerning New Yorkers continually look for the next emerging neighborhood to claim as their own, we developed a strategic positioning, brand identity and advertising campaign for Abington House. This was supplemented with a strong social media and events strategy, which led to ensuring the property’s successful launch. As a result, it is the best performing rental development in Related’s portfolio.
![brand board with logo colors and pattern – Abington House – Point One Percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-04/abington-house-brand.jpg?itok=g7eQ11hj)
![](/sites/default/files/styles/home_video_poster_large/public/media-video/abignton-60-exact-sec-quicktime-h264mp4/screen-shot-2018-03-14-25917-pm-2018-03-14.png.jpeg?itok=WhsBHIIr)
![man and two women barbecuing on a rooftop – Abington House – point one percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-11/abington-house-advert-2.jpg?itok=W9AB1-Kv)
![out of home ad campaign subway – Abington House – point one percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-11/abington-house-ooh_0.jpg?itok=YBtcX89j)
![Summer Art Park Series – Abington House – Point One Percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-03/abington-house-art_0.jpg?itok=Hh5-2OCp)
They have been a great partner for us.
—Executive, Related Companies
![illustrated neighborhood map – Abington House – Point One Percent](/sites/default/files/styles/case_study_full_xlarge/public/media-images/2018-03/abington-house-map-3.jpg?itok=EyTdaZiK)
![illustrated neighborhood map and floor plan – Abington House – Point One Percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-03/abington-house-map-1.jpg?h=71c6bed4&itok=LhfWViH6)
![illustrated neighborhood map collateral and campaign – Abington House – Point One Percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-03/abington-house-map-2_0.jpg?h=42932ac5&itok=asrtAeF0)
![black pattern – Abington House – Point One Percent](/sites/default/files/styles/case_study_hero_bottom_large/public/media-images/2018-04/abington-house-loby-4.jpg.jpeg?itok=LSaBLG5X)