Purity Vodka has a unique quality message that needed to be conveyed by breaking away from the commodity stereotype that surrounds vodka.
Overview & Results
Faced with the challenge of a modest budget, Point One Percent launched an in-depth digital media program for Purity Vodka, spearheaded by activating their social presence to reach the target audience. Through the development of experiential and online marketing initiatives, with emphasis on establishing the brand’s legitimacy, Point One Percent generated brand awareness, communicated the Purity Vodka story and mobilized Purity’s fan base.
Point One Percent opened us up to the US market
with insight and elegance.
—Master Distiller, Purity Vodka