In a category initially dominated by a competitor, Flexjet needed to establish a relevant tone to express their offering and engage their target client.
Through thinly sliced market analysis, determining the exact target audience, and in-depth qualitative research, Point One Percent was able to create tailored marketing initiatives to resonate deeply with said audience. Initial heavy lifting led to exceptional ROI.
Their true 360˚ view of the luxury market
was what we needed