New & Lingwood
![blue and red peacock pattern – New & Lingwood – point one percent](/sites/default/files/styles/case_study_hero_large/public/media-images/2018-04/header-newlingwood-peacock-pattern-copy.jpg?h=b02e2ffe&itok=17LwH_vR)
![New & Lingwood flourishing logo – New & Lingwood – point one percent](/sites/default/files/media-images/2018-04/nl-logotype-flourishing.png)
New & Lingwood
As a classic menswear provider, New & Lingwood was overdue for a rebrand. This included a complete e-commerce reboot and global growth strategy.
Overview & Results
With multiple consistency issues, including tone of voice, New & Lingwood was in dire need of a rebrand. Through qualitative research, Point One Percent identified a relevant, engaging brand tenor and applied it across multiple platforms, including a sleek new website. This led to significant expansion in the U.S. and consistent double-digit growth online.
![New & Lingwood logo before and after – New & Lockwood – point one percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-04/newandlingwood-logos.jpg?itok=0x8C9Z24)
![](/sites/default/files/styles/home_video_poster_large/public/media-video/new-and-lingwood-website/newandlingwood-2018-04-07.jpeg?itok=Z9AtL5hF)
![brand board – New & Lingwood – point one percent](/sites/default/files/styles/case_study_full_xlarge/public/media-images/2018-04/newlingwood-brand-assets-3.jpg?itok=208ypwx1)
![man in suit sitting on table with skull and cross bone socks print ad campaign – New & Lingwood – point one percent](/sites/default/files/styles/component_full_xxxlarge/public/media-images/2018-04/newlingwood-magazine.jpg?itok=zUM78OEP)
![fashion instagram gif – New & Lingwood – point one percent](/sites/default/files/styles/no_process/public/media-images/2018-05/nl-newport-pop-v1.gif?itok=XTwdvp7g)
![man in pink and black striped suit jacket next to pool – New & Lingwood – point one percent](/sites/default/files/styles/case_study_full_xlarge/public/media-images/2018-04/nl-campaign-1.jpg?itok=RaDtrE-v)
![brown leather loafers with purple skull and cross bone socks – New & Lingwood – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/nl-campaign-3.jpg?h=51763b9f&itok=756l3u9X)
![fashion man in gray suit wearing skull and cross bone socks – New & Lingwood – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/nl-campaign-5.jpg?h=46b43f72&itok=1h5KPEdq)
![man in silk red dressing gown on tan couch – New & Lingwood – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/nl-campaign-2.jpg?h=46b43f72&itok=NZivTWAo)
![man in velvet blue suit – New & Lingwood – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/nl-campaign-4.jpg?h=51763b9f&itok=K2peyR0J)
Unbelievable energy, insight and creativity.
—CEO, New & Lingwood
![store interior with display shelves of high-end men’s shirts and ties – New & Lingwood – point one percent](/sites/default/files/styles/case_study_full_xlarge/public/media-images/2018-04/nl-jermyn-street-1.jpg?itok=tonipkOz)
![stairwell of art of retail store – New & Lingwood – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/nl-jermyn-street-3.jpg?h=51763b9f&itok=oQfYFdJg)
![display shelves of high-end men’s loafers and shoes – New & Lingwood – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/new-and-lingwood-store-1.jpg?h=46b43f72&itok=ZpdSwzO0)
![peacock pattern packaging and green hat – New & Lingwood – point one percent](/sites/default/files/styles/case_study_full_xlarge/public/media-images/2018-04/new-and-lingwood-packaging-1.jpg?itok=pn5R6QkH)
![box of fine socks – New & Lingwood – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/new-and-lingwood-pacaging-2.jpg?h=46b43f72&itok=SmksZIN7)
![red hat with skull and cross bones on packaging box – New & Lingwood – point one percent](/sites/default/files/styles/case_study_grid_xxlarge/public/media-images/2018-04/new-and-lingwood-packaging-3.jpg?h=51763b9f&itok=Ms6XCbWE)
![blue and red peacock pattern – New & Lingwood – point one percent](/sites/default/files/styles/case_study_hero_bottom_large/public/media-images/2018-04/header-newlingwood-peacock-pattern-copy.jpg.jpeg?itok=DZOP4nmJ)